Software engineering is the work of creating software, systems and applications. It is a multidisciplinary field which combines aspects of computer science, mathematics, natural language processing and human-computer interaction. In this blog, we are looking at the top 5 software engineering practices in 2022 based on the past trends and the breakthroughs of 2017 and 2018.

Developing software for your customers is not an easy job to do. While each company can choose how to develop software, the entire IT industry still runs on a set of rules. Specific software development methods are available from which IT professionals can choose. 

When you are thinking about developing software, you can either hire an in-house team or go with software development outsourcing. How successful you will be as a software developer depends on multiple factors, but one crucial factor is being able to adapt to new practices.

As a developer, you are supposed to know many techniques instead of a set of a few.

For example- PHP can be a good option for developing one website because it can deliver the project requirements effectively. However, the same may not be true for the next website you have to code.

You may need to use Python or another programming language to meet the project’s needs more effectively. It is important to keep yourself updated about the recent practices in software engineering. because you never know when you may have to use them. 

If you or your company pitches for a project but have not heard of the recent update the client is talking about, you will miss out on that opportunity. Even if you work as a full-time employee, your job is never completely safe. The company will likely find a replacement if you cannot apply a technique tomorrow. 

If you want to keep your job safe or ensure that you keep getting clients, you should keep upskilling yourself but also know the most important practices when it comes to software engineering

Breaking down the best set of practices for software development is extremely difficult as each project and developer is different. But certain practices are essential for both developers and managers. You can use these practices as guidelines that you should follow in your next project. 

Best Software Development Practices

There are five practices that each developer should follow to make sure that the developed software is effective in its application. 

  • Write clear and efficient code

Some software developers try to show their skills by making the code difficult to understand. Writing complex code is relatively easy than writing code which is easy to read. Writing code that is easy to read will make things more difficult for you during the software development phase. 

However, if you can do so, you can easily upgrade or debug the code when you want. You can remember the details about how you wrote the code and what it means, but what if someone else is supposed to be working on it? It makes their life difficult and the process inefficient. Well-written code is easy to read and is divided into different modules.  

If you have some doubts regarding the quality of your code, think about the code in terms of these principles: 

DRY(Don’t Repeat Yourself)- A computer’s memory is perfect. It can remember everything that you store in a code. Unless you delete some line of code by accident, the system will never forget it on its own. Do not create similar code lines when developing software.  It creates problems for the code and you. You wasted time that you could have spent writing new functions on writing duplicate code. To ensure that the code is easy to read, you should not repeat yourself. 

YAGNI (You Aren’t Gonna Need It)- When you are coding, you may think of what you may need in the future or have a lot of in-case scenarios in mind. However, to keep your code simple, you should only include lines of code that you will need. If you include some code thinking about maybe this will be useful sometime, then don’t include it. According to this principle, if you do not need a code right now, you will not need it in the future. Let’s assume you need that piece of code in a future scenario, then you can always update the software. If you write code with scenarios in mind that are unlikely to happen, your app will be complicated and buggy. 

  • Get rid of any lags in the software

The only thing that matters for your audience is the end product. They will be satisfied if the functions are quickly executed in the software. However, it will be considered laggy if functions are slow to be executed in the software. 

Many users will uninstall the software at once and never look back. This is something you do not want from a business perspective. It will not matter if you were able to finish software engineering quickly when the developed software is slow. That’s why kindly ensure that the software is fast and efficient during the development phase. 

  • Testing the code

Every organization does software testing to eliminate any possible bugs. However, how an organization approaches testing has changed. Now, most big companies continuously test the code they have already created. 

They do not wait for the entire software to be developed before starting to remove errors. If you wish to ensure that the code you have created now is usable, you should try to test the code continuously. 

Finding a set of bugs in an already finished code is a very difficult task. That is why you should try to start by the time your code is still more manageable. 

There are a few methods that can help you with continuous testing. 

  • Try to perform automatic testing at regular periods. This provides you with details about the bugs in your potential code, and you can continue to improve the details. 
  • You or your team may be great with software engineering but may not know much about software testing. If others can do it better than you, consider giving them the assignment of removing the bugs in your code. This service is called testing as a service (Taas). 
  • Do not rush into it

When you are working on software engineering as a freelancer or as part of a company, you should have realistic expectations from yourself. That includes knowing how long it will take for you or your team to complete the project. 

Kindly do not lie if you need more time. If you think you need more time, you probably will need more time. This will lead you to either let the customer down later on or tell the customer the truth and risk letting go of the deal. 

What you cannot afford is rushing into the complicated job of software engineering. . if you rush into developing an app, it will be filled with bugs. Sign agreements that give you enough time to develop great software. It will be easy on you, but it will also benefit the client as the app will be extremely smooth to use. 

When you are writing code, you should keep a balance between two factors. Try to keep your code in between these two factors! 

  • Restructure the code

You may have different code scripts that perform similar functions; it can be beneficial to restructure them into a single function. Restructuring the code improves the coding schema without making a single edit in the code’s actual function. Why keep your code spread out when it is saying something similar? Code related to a similar function is arranged together so the software can be more organized. Now, if you need to update a function of the software, you will have to update one function instead of similar functions. Refactoring code can help you make the code more simple. You will need to dedicate some time to refactor your code, but you will gain the benefit once your application is out in the market. 


When it comes to coding, you should try to keep inventing new techniques that help you. However, the above discusses practices are usually helpful for both the developer and the business. For the developer, it saves their time and ensures they do not have to do one job twice. 

From the business perspective, these practices ensure that the software you release is of top-notch quality. The goal of these five practices is to ensure that your code is easy to read, easy to implement, and easy to use. 

You can apply some of the tips in any coding language or scenario: 

  • Allocate easy-to-understand names to each function, variable, and method. This will give a better structure to your code, make it easy to understand and make it easier to remove errors from the code. 
  • For things to be absolutely clear in the code, you need to stop using all types of short forms.
  • Ensure your code has a consistent format that makes it easier to read. You can use formatting techniques like providing consistent space during or after completing the code. Having a signature format for your code is not necessary but beneficial. For example, if you work in an organization and one day your co-worker has to work on updating the code. If they know that you wrote it, they will be able to understand the code better. Hence, they will be able to make the changes quickly.

For more information about software development services and to avail of such services, contact the leading software development outsourcing experts at Decoro Software Solutions Pvt. Ltd . It is one of the leading outsourcing partners specializing in software development by incorporating different technologies and creativity. Visit us today at to learn more about our services.


Most users will stop using an app if they have a poor experience. Most developers only consider adding features and removing bugs when developing an app. If you or your team is making that mistake, you should immediately shift some of your focus to improving user experience. 

The product should be close to perfect if your business model is based on selling Software as a Service (SaaS). A few basic SaaS UX design practices can help your product succeed. Most users expect an app to provide the shortest and easiest way to reach their goals.

It is all about making things more simple for the users. That is why the Saas UX design should be intuitive and minimalistic. Before trying to understand how you can improve the SaaS UX, you should know why your app must have a great UX. 

Importance of creating a great UX design for your app

Why do some apps fail and others prevail? The UX design of your app can contribute to success or failure. An intuitive UX is likely to make your app a success. Here’s how having a good UX can make a difference. 

Increased Customer Retention- If your app has a smart UX, the customer will be able to see the value they are getting from your product. You should also ensure that the signup process is smooth and does not create any problems. This way, you can welcome new customers while retaining the old ones. Many apps are designed so poorly that most customers have trouble signing in. No wonder they uninstall it within minutes when the issue is not resolved. 

A simple user journey- A well-designed app allows the user to have a detailed yet simple experience. Features are aimed at reaching the possible target audiences. For example, if you are designing a business management app, it will probably be used by both management-level employees and executives. UX designers need to find a way to make the app easy to use for every user segment. 

Better access to data- It is essential for your clients to be able to access the key metrics properly. If the data in an app is properly visualized, it does not seem to overwhelm the user but rather impresses them. 

Best Design Practices for SaaS UX

Most users want an app to help them reach their objectives rapidly and easily. However, if you are working to build an app, then you need to know specifics on how to improve your app. If you want to develop software that sells well, you should know about UX best practices that you can follow. 

  • Easy Navigation

The user should be able to find what they are looking for without problems. Your app should not feel like a maze where the user has lost themselves. If they feel unable to navigate your app correctly, most users will press the home button and delete it.

The home page should have all the important information and links to critical pages. The navigation instructions should be easy to understand. You should have information about what each icon means. This way, users can understand it. 

Without being able to navigate the app, a user will be unable to use the app. As a professional, you must ensure that your app has simple navigation. 

  • Easy registration process

Your customers will be irritated if the signup process for your app is lengthy. They may not even finish the process and leave before completing it. That is why it is important to keep the registration process for your app extremely simple.

Customers will be eager to use the app if the sign-up process is easy. Most apps today make it easy for you to sign up by logging in to an existing Google, Microsoft, or Apple id. 

  • Powerful search bar

There can be multiple pages in an app, and the basic navigation will only get the user to a point. At one point, if a user has to go to a specific page, then they have to search for it. 

Your search bar should be dynamic, and it should provide the user with the relevant search results. If your user wants to find a specific function of an app, then they can simply search for it on the app. Making sure that the search bar is on the top of the page is also a part of making navigation easy for users. If users cannot find a page browsing, they can always search for it. 

  • Simple UI

If you do not understand how to design the user interface of an app, then you can get confused and make the design difficult. The more difficult the design is, the more difficult it will be to use the app, and users will leave your app. 

Users should be able to see what your app stands for and what it aims to provide. When the design of your SaaS is too complicated, then people are unable to figure this out. A highly minimalistic UI is needed to keep the user focused on the task. 

This will ensure that the user’s goals are met and that they spend more time on the app. The user will also keep using your services. When it comes to designing a UI, a minimalistic approach is beneficial. 

  • Provide a tutorial or tour

The users should understand how your app works and how it will help you. You can achieve this by providing them with a tutorial when they first open the app. If your app does not have a tutorial, the user may not be able to understand how it works. 

No one likes to use apps that have a learning curve. 

With the help of a tutorial, you can onboard new users easily and ensure that they understand how it works. 

  • Provide adequate support

Despite your best efforts to make the app simple, the user may need help to use the app. You should try to avoid time-consuming emails and calls by installing a chatbot and FAQS section. If a user is stuck somewhere, they can find the answer with the help of the chatbot.

Incorporating a chatbot in your app will help you allocate monotonous tasks to it, and you will be able to use your team more productively. Make sure to have an FAQS section that generally answers your users’ questions. Users should get adequate support before they even need to reach out to a customer service representative. This makes everyone’s life easy. 

  • Developing engaging dashboards

When customers log into a SaaS platform, they first notice the user dashboard. This is why you should spend a lot of time and resources refining the UX of the dashboard. If the user dashboard is easy to manage, customers will stay for the long haul. 

  • Information Architecture

Information Architecture focuses on organizing information within SaaS in such a manner that users will easily be able to find it. If you want to ensure that users can find what they are looking for, then you need to get the Information Architecture of your app right. 

The Information Architecture should be straightforward, intuitive, and easy to understand. If users can find what they are looking for, their lives are extremely easy. Some apps have poor Information Architecture, so customers cannot find a product or page even if it is available. You do not want to miss out on opportunities like that! 

  • Different Pagination

Users are more likely to close an app if they cannot understand which page belongs to which database category. If understanding all the data on the app gets confusing, then the user will uninstall the app, and they are never coming back. 

Everyone understands that each SaaS has a lot of data, but it has to be organized smartly to avoid confusing users. Use different pagination layouts to display different data types. Each data type should have a different UI theme associated with it. 

This way, people can remember which page belongs to which data category. When you visit a different data category, the UI should change accordingly. Your app is now less confusing and more organized than before. If you are building software for a desktop environment, consider using a mega menu. 

A mega menu introduces the user to all the software elements with a single click. A single hover over the mega menu will reveal all the data elements on the software. While this is a smart option for desktop software, it cannot work for a mobile app. 


SaaS app UX design is a crucial element in its recipe for success. If your app is to be successful, then you need to follow the best design practices for UX, as discussed in the article. A good UX can help you increase customer retention, improve the user’s journey, improve search results, and generate more revenue. 

If the UX of the app is minimalistic, you will be able to attract new clients and retain the old ones. While the guidelines to design an app is simple, you still have to use your creativity with the project. Follow the guidelines to build a good UI but do not be afraid of experimenting. 

If you are a SaaS company and think your UX lacks some elements or practices discussed in this article, you can always provide a quick SaaS UX update. When you update your app’s UX, you will soon notice positive changes in customer behaviour or interaction. 

B2B stands for Business to Business. Transactions between two organizations are referred to as B2B. When you are concerned with B2B marketing, it means that you own a business and you choose to promote your products and services to another business, as an alternative to promoting them to the users.

From one business to another business, it seems like selling products and services would be natural and easy, as both partners would understand the requirements of the other. Though there will indeed be a mutual understanding of universal business principles, selling business to business is a unique process and so are the B2B digital marketing techniques.

Most of the digital ads, social media marketing strategies, and other lead generation techniques target the consumers of the business. And, when the business customer is another business, how would you achieve new customers?

What kinds of lead generation techniques would prove more effective? Well, understanding the concept not only brings more customers but also helps save efforts, time, and money which would ultimately lead to higher customer retention.

Create your company website

To begin with, in the process of B2B lead generation, create your business website that offers opportunities for a potential client to request more information or a sales call. Depending on their initial research about the products or services you sell, your business website provides prospective customers with the opportunity to gain necessary information that may encourage them to request a quote. 

When your potential customers acquire the right information, the processing on the sales side of the relationship may also then begin client acquisition and relationship management. Remember, simply providing your potential customers with the information will not convert them to leads. Just like the CRM tool, you may need lead management tools or ways to enter leads into conventional customer relationship management tools.

Search Engine Optimization

Once you have a well-designed website for your business, you need to apply SEO techniques to enhance your business. No matter whether you conduct business online or offline, SEO is a vital process to understand and follow.

If your business website is not optimized for the search engines, then your website will not appear in the search engine results pages (SERP), and thus people will not likely go through your site and do business with you. The higher your website ranks on Google and the other search engines like Bing or Yahoo, the more traffic your website will receive which will lead to more conversions and more profits.

By maximizing the keyword searches and optimization techniques, it is possible to help drive traffic to the website. When a lead is on the business website, the next step is to manage the behaviour and data to take the potential lead to follow the call to action.

Social media marketing

with social media marketing techniques, it is easier than ever before to communicate with a potential customers. This is why the majority of digital marketers consider social media as one of the most powerful tools to improve their brand reputation and share useful information with their audience. In fact, the lack of updates on the social network could drive your customers away. 

  • Your business would be seen as a person

Social media marketing is all about being social and conveying the right message to your customers. Your business will be responsible for everything you would post on the sites and networking channels. It could give a bad or negative image of your business if you are not careful in your website content and social media content. 

Usually, people do not prefer to do business with a company or a corporation but do like working with individuals. This is because they believe the person makes a real presence in the world and is someone with whom customers can relate. However, your business presence on social media helps change their mindset and gives them human personification. They can see your business as more of an individual than a non-living company. Eventually, this will create a comfort zone between the clients and your company and benefit both.

  • Global fame to your business name

Following the strategic approach to social media marketing leads to achieving international-level fame. Your business name could earn recognition throughout the world with millions of followers and fans. The best part is that social media marketing is practically free of cost. If you were to attempt to reach out to millions of people via physical means, your business might have to spend a huge investment. However, the social media marketing technique is the most cost-effective to reach out to potential clients, in terms of both cost and time.

PPC Campaigns

“Pay Per Click” refers to the monetization technique where each click comes with a price. With the power of pay-per-click or PPC advertising, it becomes easy for businesses to spread the word to a wider scope of the audience even in all the locations you need. With this service, Your business can be assured that most of the people clicking on your link are either interested or already your potential customers. In addition, the reports you will get will definitely be going to help you and your business marketing strategies.

The key to maximizing results with PPC advertising for lead generation is to write compelling content that clearly conveys why your business is better than your competition. It makes more sense to use PPC as a brand recognition strategy when you try to build lead generation. For instance, using a PPC campaign to create your email subscriber list is not difficult to lead generation, because the salespeople will not start making calls right away in order to close a deal. However, generating leads in terms of getting contact details that can be used to continue bringing your prospects is a good action.

Online and Offline marketing

Through the combination of online and offline marketing strategies, it is possible to simply enhance your B2B digital marketing activities. In fact, by using a combination of online and offline marketing tasks, you may find that your network marketing business is growing quicker and more efficiently. 

Going online with your enterprise is a way to attain lots of clients and down-liners each and every month. It is a way to enlarge your enterprise to a country-wide or global stage efficiently if it is completed right. However, concentrating on offline advertising techniques is something that most entrepreneurs proceed to do. This advertising and marketing method of the previous suggests that you present your chance as passionately as possible to your friends and family, and you can recognize or come into contact with them regularly.

This approach approves them to be in a position to speak with their customers and commercial enterprise builders in person. The offline approach reaches fewer people, however, delivers a greater rate of signing up individuals into their commercial enterprise and it is what they are used to so their level of confidence is higher. Combining online and offline advertising strategies, one may also locate it greater tremendous considering the benefits each technique can be experienced.

B2B (Business to Business) vs. B2C (Business to Consumer) Marketing

The concept of B2-B vs.B2C marketing is easy to understand. It is just a difference in the target audience. However, the differences in their marketing strategies vary. 

Do you sell at a lower price to the stores while they buy in bulk from you? Or, do you sell at a higher price directly to the consumers? Well, in both cases it is not just as easy as selling your product, the right marketing is essential. 

Business-to-business (B2B) advertising requires the usage of distinct strategies. According to a report by Denver Business Journal, entrepreneurs need to use factual statistics to make the sale. You ought to persuade a commercial enterprise purchaser that your choices will be beneficial and create a higher price for your buyer’s consumers. Your buyer’s leaders may additionally have to justify why they bought your products/services or offerings to their shareholders.

Effective advertising collateral is a need to reap success in B2B and B2C deals. The continuous research in the advertising arena has revealed much about the design of the advertising collateral that can create an advantageous impact on businesses. The final result of the B2B advertising and B2C advertising and marketing are to alter the choice-making competencies of the buyer. Whether it be a concrete product or a service, there is a lot of competition in the market and one has to strive hard to make a sale happen.


For B2B oriented businesses, following the digital marketing techniques is the preeminent precursor to successful lead generation. As opposed to B2C businesses, it is quite essential for B2B companies to work strategically to reach greater heights.

A leading and reliable agency- Decoro Software Solutions Pvt. Ltd can help B2B companies with the best marketing practices for maximum efficacy and optimization. B2B sales lead generation is not impossible, but having a digital marketing partner can enhance the process and even help drive and manage new leads, leaving the business free to do core activities.

To learn more about the B2B digital marketing techniques, and how they may help your business, visit

Advanced SEO techniques

Search Engine Optimization is the process of improving a website to increase its visibility on the search engine result page. Some niches are so competitive that you cannot rank well by just getting the SEO basics right. To ensure that you get organic traffic despite the high competition, you need to upgrade your SEO game using advanced SEO techniques

Ten techniques can take your site to the next level and improve its visibility. You may not need to pour more money into fancy marketing campaigns if you can apply these techniques and get the intended results. 

Ten Advanced SEO techniques that you need to implement right now!

You should try some advanced off-page and on-page SEO techniques to boost your results. You may already be using some of these techniques, kudos to you if you are, but there is a good chance that you will discover something new. 

Upgrade Existing Content

Why should you create new content when you can improve upon your existing content and get better results. New content takes months to rank and come up in search engine results. However, if you successfully upgrade the existing content, you can get some quick results. You should upgrade the existing content based on two things: 

  • Current facts
  • Performance insights that you can get from Google Search Console. 

Updating your content to current trends and facts

Content can become outdated because of new events or trends. If the content is no longer relevant, it will no longer appear in the search results. You may have a few articles that did well initially, but their visibility declined. 

In that case, you can update the article to today’s facts and trends. What you wrote in an article in 2020 may not be relevant anymore, so search engines prefer not to show it anymore. So all you have to do is update the facts in the old article and then check your analytics to see if there was any improvement. 

Using Performance Data to improve existing content

Open Google Search Console, and go to the performance report for pages. You will be able to check all the queries and the data associated with them. The performance metrics are impressions, clicks, and average position for a specific URL. 

You can filter the results by position and see terms that rank lower than page one. From here, you can view all the search queries that result in impressions on your pages that are not currently ranked in the top spots. Next, filter the queries that have the most impressions. 

These are crucial keywords, and if you focus your content around these keywords, then you will get more traffic. So you can begin with the improvements after analyzing the data. 

Work on creating and empowering topic clusters

A core part of doing SEO revolves around having a good site structure. Good sites are grouped around topic clusters. This provides plenty of opportunities for internal linking, which is good for SEO. Topic clusters are content topics that are centred around one primary topic. 

Suppose you have just one article about a topic that makes the audience think you are not an expert. However, if you have multiple articles that revolve around one specific topic, all the articles are interconnected. That will legitimize your expertise and create positive results for you.

Check old content and delete content which is not performing well.

You should not waste even a single page on your website. Writing content takes some serious research and effort. If a content page is not driving traffic to your website, you need to delete or update it. It is highly recommended that you conduct a thorough SEO audit of your website once in a while. 

It can help you track the pages that do not get any results and hold the rest of your website back. You can make a spreadsheet over the different content on your website and highlight the content which is not performing. If a page performs, you do not have to do anything. If a content page performs well but not as well as you intended, you can upgrade its content and wait for the results. Then there will be content that is not performing and needs to be deleted. During the audit, you may find duplicate articles or articles that are so similar that you can merge them. 

Deal with keyword cannibalization issues

Keyword Cannibalization does not mean having two or more pages optimized for the same keyword. What matters is the intent, you can optimize your pages for the same keyword, but if the intent is different, then it is okay. One intent can be transactional, and another can be educational. 

You must be wondering how you can identify the problem of keyword cannibalization? There are a few signs that can help you identify the problem. 

  • Ranked URLs keep changing in the SERPs
  • Your SEO ranking keeps changing
  • The wrong URL ranks for a page 

Once you can find the keyword cannibalization issue, you do not have to worry, as it is not unfixable. There are a few steps that you can take to deal with the problem. 

  • Canonicalize cannibalized pages 
  • Optimize the pages again 
  • Merging different pages 
  • Checking out the internal linking structure

Improve Internal Linking

Internal linking is one of the most underrated SEO features. Most SEO techniques experts just chase after gaining new backlinks to improve Domain Authority. However, few understand the importance of making sure that the backlinks you have now are functioning properly. 

You can use any backlink analyzer for this task. Go to the indexed pages window and filter the results by domains. From a backlinking perspective, these are your website’s most crucial pages, as they have the highest number of referral domains. 

You can use this information to share some link authority with another page on your site. Try to link the crucial page with another page with a similar topic. You can use this tactic to get some rapid results when you publish new content. 

Optimize your site for featured snippets

If your content gets listed on rank 0 or the featured snippet, you can get better clicks than any other competitor. How can you write content that gets published as a featured snippet on Google? Focus on titles that already rank well. Apply the following changes: 

  • Make it easy to examine 
  • Make the subheadings more distinguishable. 
  • Ensure that the paragraphs are not longer than 40 to 60 words. Long paragraphs cannot engage the audience, and google promotes engaging content. 
  • Use multiple images. 
  • Ensure that your website is mobile-friendly. 
  • Use lists 

Fix broken links

If you have links on your page that lead to 404 pages, they will not help your SEO. Some sites have thousands of links, and some links become dead with time. Experts forget about the number of links their websites have and carry on without checking if the old links are still working. Using a tool, you can find pages that have backlinks but are not passing any authority. Fix these pages by removing the dead links.

Help others fix broken links by providing your link

You can use the same tool you used to find broken links for your website on other websites. Make sure that you only help someone whose website will benefit your website. Check out the competitor’s website’s backlinks and find the dead ones. 

Look at the original concept around the article with the broken link. Create similar content and approach your competitor. Tell them about the broken link on their page and offer your article’s link as a replacement. That will benefit everyone, and you both come out on top. 

Use FAQs to acquire more space on a SERPs

Even if you are already ranking on the first page of Google, there is always something that you can do better than others. If there is any way that you can include FAQ schema in your content, then it is highly suggested for you to do so. 

When you do that, the FAQ becomes a part of your content. Google gives more space to query results that have FAQs in them. That means readers can read the answers to questions before clicking on the link on your page. 

It is user-friendly, and it gives you a big competitive edge. This way, you will be eligible to take more space and push the competition down to the second page. 

Spend time studying your log files

Most SEO experts do not take the time to examine their log files, but this technical activity can heavily boost your results. If you know the information in the log files, then you are in a position to fix your site if there is any problem. 

Making sure that your site’s health is optimum ensures that Google can crawl your site without any problem. Log file analysis helps you study how search engines crawl your websites and enables you to address any issues. 


WordPress plugins like Yoast SEO make the basics of SEO techniques extremely easy. However, ensuring that your page ranks well on a search engine is still extremely difficult. Anyone can get the basics right, but that does not guarantee the top rank. Applying these SEO techniques will get the results that you have always dreamt of. If the traditional marketing efforts are not working for you, try investing your time in SEO marketing

Decoro Software Solutions Pvt. Ltd –The leading digital marketing agency can help you reap all the benefits of digital marketing strategy. Visit us today at to avail services!


With countless mobile applications existing for both iOS and Android platforms, it is quite easy to get on the mobile app trend and get one for your business. Especially in today’s competitive times, developing mobile applications has become essential for businesses.

The increasing number of tech-savvy users worldwide has created disruptions across all major industries for offering business-friendliness, ease of use, and instant data accessibility to customers and employees alike.


With such a big need in the industry, more and more mobile app development companies are coming up to deliver the right and specific app solutions to their clients.

Who needs a mobile app?

All thanks to the advanced technology in use today, mobile phones accounted for almost 50% of the global Internet utilization volume. There are various such records and figures which reveal the increasing numbers of smartphone users worldwide.

Indeed, any smartphone is hardly of much use until and unless you have got the right applications, or ‘apps,’ installed in it. Mobile apps are software programs designed to run on different mobile platforms, along with Android, iOS, Windows, etc. With the upward push in numbers of phone users, mobile apps have turned out to be a crucial element of undertaking trade, from the ground stage as much as the B2B stage.

If you are a business owner and a creative app development idea is in your mind, then these companies can help you get started with the mobile app development process. But if you do not have any mobile app idea yet need a mobile app for your business, careful selection plays a vital role.

To put it simply, choose a mobile app development company that understands your business requirements and can provide innovative solutions as per your business specifications and guidelines. Just making a search on Google for mobile app guidelines, will, as many developers offer just this. In fact, doing this will create a whole lot of confusion. The need is to sort, analyze and put your requirements on the front to have the best results.

Worried about how to go about mobile app development? Here are a few tips that will help you get the best mobile app for your business:

Understand the App requirements

It may seem like a no-brainer but having a clear understanding of the app development requirements can definitely help you in the process. Right from closely analysing the specific business requirements and objectives, the need is to convert ideas into meaningful application features and functionalities. 

To help the developers’ progress, below is a set of a few questionnaires that helps drive professionals towards their aim:

  • What types of services or products are you trying to promote? Where do you want your app to be: on android, ios, windows-primarily based mobile app development platforms?
  • Who will build your user base? 
  • What type of mobile app do you need- native, hybrid, or web-based?
Once you know what you exactly need from the application, you will be all set to move to the next step.

Native apps are purposely created for a particular platform (like iOS, Google’s Android, or Blackberry). Native apps are generally characterised through a better consumer revel in and superior software performance given they’re designed, and developed within an operating system, in place of the web. Well, the advantages accompany many disadvantages such as the need to increase apps for each platform, which is time-consuming and not precisely cost-effective.

On the other hand, Hybrid apps are created by using HTML5 and may be established on any device, but they run through a web browser. Hybrid application tendencies reduce the time to build and marketplace apps throughout multiple structures. In the initial phase, hybrid apps can lag in overall performance, and you may sacrifice some key features.

While deciding on the proper choice for you,  do not forget that any wrong choice made may lead to poor app performance and poor user experience.

This is why it’s essential to apprehend the customers’ target market and their preferred mobile companies. With that, you may have a better idea of which development technology to apply.

Decide App delivery time to market

Quicker ‘time-to-marketplace’ is the brand new demand in the modern-day age of digital disruption. If your preferred Mobile App Development enterprise is slow at rolling out apps to the market, there may be an increasing opportunity that you may fall behind your opposition. The quicker your enterprise app hits the market, the higher your ROI might be. Therefore, focus on selecting mobile app development corporations that supply exquisite apps quickly, even as keeping in mind the changing trends in the app development marketplace.

The platform matters

When it comes to selecting a platform, there are three choices i.e. iOS, Android, & Windows. You may select the only-in-step with your goal users. However, it’s better to come up with an app that may work on a lot of these structures. You could even go together with the “cross-platform” that will help you construct an application to be used easily on multiple platforms. This important choice will not simplest impact the consumer experience but additionally affects the adaptability of the app for different customers.

Mark the customer approach

Working with an app development company that offers poor customer service, will make you experience issues right from the beginning stage. 

Quite a few organizations fall prey to mobile app development companies that are just seeking to promote their app and will disappear from the scene once the deal is executed. Best agencies with excellent marketplace reputations and a faithful consumer base recognize their client well worth and are constantly equipped to help you at each step so you get exceptional service.

Back-end systems connection

In the current scenario, more and more businesses are demanding back-end systems for their mobile apps. Just imagine sitting in front of a desktop seeking out a product and you have to depart the house so you finalize the order. Quite inconvenient it may be. Well, there is nothing to worry about if you can have a mobile app with a shopping cart. Otherwise, you may feel no use of the app. So, make sure to have an app designed that provides all of the services as the website; i.e the apps should be related to backend systems.

In clear terms, the full mobility of an app is a significant aspect. While creating an app, you need to think – is the app able to change each single desktop operation or the users nevertheless should use computing device computers for a few moves? For instance, if you need to build a textual content editing app, ensure you provide customers with all the requirements.  Basically, the main intention of complete mobility is to provide all of the services to customers on their mobile so they don’t need to rely on a laptop for any facts.

The security level

Today, we have apps for numerous purposes like games, enjoyment, banking, business, and what not!? We’ve apps for almost all matters these days. However, the question is – how secure the app is? Does it have excessive data/security protection? 

Of course, nobody wants to share their personal or financial information. At the same time, if you keep the app so secure, you may miss many users because of its restricted functionality feature. The solution here is to create the right balance. Only this aspect will make sure that the apps are secure to use.

Nothing is perfect. Thus, keep the space and mind open for imperfection. The best way is to get feedback from the clients who have already been using your app. The analytics software program will help you in getting ideas about what clients feel about your designed app.

In the entire process, be smart enough to spend money on your app. Apart from developing prices, there are other expenses like maintenance costs, updating value, and so forth.

In Conclusion

As a business owner, you really need to launch a tremendous mobile app that can help you develop your business. A professionally designed app will provide your customers with a satisfactory experience. It’ll also make your newly released brand even as building loyalty with customers.

Whether or not it is for getting user details or updating the strategies of your business. The well-designed mobile app can prove to be an exceptional tool for your business. Many companies have a mobile app in their to-do listing. But having a strategic one holds significance. To develop an exceptional app for your business, do consider the above points while turning your idea into a mobile app for your business.

Decoro Software Solutions Pvt. Ltd, a leading company that specializes in innovative mobile App Development and their services help you draw the attention of your target clients. Visit us today at to discuss your mobile application needs with our experts.

If you are currently in the search of professional bug tracking software, you probably should know the best choices available. This is specifically required when your Company moves on from conducting defect tracking on an amateur basis. In such a situation, the disorganization of the bug information and the inability to task management may lead to a situation that affects the release date. However, on implementing a professional bug tracker, such pitfalls can instantly disappear.

Bug tracking, also known as defect tracking, is an essential step in software testing. Without it, many programs may cause certain errors after they reach end users. In the current business scenario, bug tracking is the best phase of software testing, as witnessed through the loads of tracking tools available online.

For many users

The word “bug” conjures up the image of an insect that can affect its systems. Well, a bug that appears in a computer program is not an insect actually; rather it refers to a glitch that can damage even the most sophisticated programs. Bugs tend to result from human errors and appear while creating any kind of system and are not intentionally malicious.

From freezing the entire system to causing a denial of service or damaging security controls, bugs can have a range of effects that may lead to giving unauthorized access to malicious users.

While looking for the best bug tracking software, it is essential to focus on your company’s requirements. To meet enterprises’ specific requirements, different kinds of bug-tracking software are available, including a local bug tracker (LBT), which is a computer program used by a support team or one that helps desk to track bugs in a common understandable language. Another different type is a kind of system that allows reports to be easily read, updated, and added to the database, no matter the online or offline status of the developer.

Here are some factors associated with bug tracking, that can help you choose the best bug tracking system for your Company:

Onsite or Online Tracking

Onsite tracking is a system implemented at a company’s location by purchasing the tracking software along with the hardware that supports it. Whereas online tracking is when a Company receives bug tracking as a web service from a service provider that maintains the tracking software and hardware from a remote location. 

When it comes to cost, onsite tracking is more expensive because of the additional system maintenance fees and system upgrade costs involved. On the other hand, online tracking does not involve any aforementioned expense.

Cost is not the only reason you should go for an online tracking system. Further, the ability to access systems remotely is also significant especially if you have two or more locations that work on the same projects.


In many cases, business enterprises do not prefer the customization option in bug tracking systems, however, it is the need for a few. The user usually tailors the fields to the precise needs of their unique monitoring process. Below are a few points that help businesses with the customization choice:

  •  To add or remove specific fields
  •  To change the terminology of fields and drop-down lists
  •  To regulate field layouts
  •   To set or maintain field relationships
  •  To set different field views

Common features required

The significance of a tracking system’s feature depends on the applicability of the company’s bug tracking process. However, there are certain common features that every tracking system should possess to best support the tracking process. Such features include automatic email notification for new tasks, file attachment capability, the ability to generate selective reports, or any customizable features of the tracking process. Any company that experiences bug-tracking requirements will need such features to have a great tracking system.

For instance, if you manage a team of developers and hold regular project meetings, custom reporting as a feature is indispensable. Not only this will help create custom progress reports but also let you create unique productivity reports for teams and individuals.

Downloading a free bug tracker

Downloading the free bug trackers has become a trend among many users. Bug tracking is valuable when it promoted as a free service. This is because free bug trackers can work effectively as paid bug tracking tools. But there is something that you should know and that is the configure ability that free bug trackers offer is rarely capable of configuring them to many software development processes. This means the benefit of implementing free bug tracker software leads to hidden drawbacks that include more time and labour required to set up and maintain the system.

Companies on a tight budget need to decide how much time and expense to dedicate to bug tracking systems, because free service may prove too expensive in the end.

The cost of the bug tracking system

You might be aware of the fact that some bug tracking software is available for free. However, to get one that is specifically customized according to your company’s tracking requirements, you may need to pay more fees. During the initial phase of their business, most users get attracted to open source applications because they are available for free. However, such systems work best for programs that have predictable tracking requirements. 

To make the cost process easy for you, prefer to choose flexible payment plans. Usually, there are two kinds of payment plans such as contractual plans where you pay by way of the month, and non-contractual plans in which you also pay monthly. However, the latter alternative helps you to prevent the usage of the offerings on any given month. The previous alternative lets you store cash on month-to-month payments at the same time as procuring tracking carriers over a longer period.

User access

Any bug tracking system you choose should allow multi-user access to or accommodate a sudden rise in users primarily based on project requirements. Most internet-based monitoring vendors offer systems that accommodate as few as five contributors and as many as 500. But the most effective systems can accommodate over1000 specific customers for a single account. Until you recognize that your wide variety of users will continue to be equal, selecting a number that offers the best stage of user access is the most secure choice.

Furthermore, the scalability that your organization requires in a system these days may be the scalability it desires years from now. Instead of switching services as your ticket dealing changes, choose a system that you feel professionally comfortable with, and that offers the scalability to accommodate your evolving needs.

Bug Tracking combined with Issue Tracking

Both bug tracking and issue tracking indeed belong to different disciplines. However, when you combine them into the SaaS package, it can enhance the bug-tracking and software development process. Additionally, the combined tracking system makes the customer-related problems simplified and suggests improvement features, which may prove essential to enhancing a program through its subsequent releases.


When the need is to track more than defects, go with the system that can accommodate your requirements. Many corporations look for a system that tracks “problems” that do not result from mistakes in code, however, can still raise issues for end users. In case you use a system to track more types of problems than its fields are designed to track, the problems can be improperly resolved in phrases of priority and severity.

In Conclusion

If you want to head off bugs, before they create a big problem in your system, you need to make the best choice in choosing the bug tracking software. By staying updated about technology trends and by researching the many kinds of bug-tracking software, choose the system that works best for you and provides efficient issue-tracking and prevention problems.

Making the right choice will help you prevent financial losses, and increase the efficiency of your project management.

You may find many alternatives to pick from, and the one you pick out will help, or probably avoid, your potential to tune and solve coding errors. The points discussed above are fundamental recommendations for choosing the coding error tracker for application testing. For assistance needed in selecting a tool that meets your specific requirements, consult the reliable service provider of web-based tracking software today.

Decoro Software Solutions Pvt. Ltd is one of the leading outsourcing partners specializing in software development services and offerings on application development. Visit us at https://decorosoft. Com/ to get details about our software services.

In this blog, you will find a Native vs Cross-platform comparison. According to a report by Statista, 67% of app developers prefer native app development, while the rest prefer cross-platform app development. You may think that native app development is superior because most developers think so, but the truth is that you have to look at everything from the lens of a business owner. 

There are around 4.4 million apps on both Google Play and Appstore. Most people make the most important decisions of their lives through mobile apps. That is why it has become more appealing for businesses to launch mobile apps. In 2020, people downloaded 247 billion apps around the world. 

While the future for businesses with their apps is exciting, it is also competitive. You need to ensure that your app gets the downloads that will provide you with a stable revenue stream. Because of heavy competition, business owners rely on preciseness, smooth functioning, and other app parameters to convince customers to use their services. 

You should constantly think about how to make your customers’ lives easy with your app. You can add the function in your app when you have an idea. This way, you can keep your customers satisfied, and they do not take their business elsewhere. You will face dilemmas over which approach to take in the app development phase. 

Native Mobile App

Native apps are built for specific operating systems by using platform-specific programming languages. If the app is supposed to be used on specific devices with mobile app platforms such as Android or iOS, then you can move forward with native app development

With this app development project, developers rely on programming languages that are native to the operating system of the device. Developers can use this app development method to craft apps for any digital device like smart tv, desktop, laptop, or smartphone. 

Programmers use Java or Kotlin when they are developing native apps for Android. Objective C or Swift is used to develop apps for iOS. If you wish for your application to have a premium look and feel, then native app development is beneficial for you. With this method, you can utilize smartphone hardware like proximity sensors, cameras, microphones, GPS, and more. Since your programmers can access the device’s hardware, this means that they can add more features to the app. 

Pros of Choosing Native App 

Each app development method has a few benefits and a few downsides. To pick the right app development method, you must decide which benefits are important for you and which downsides you can ignore? 

  • High Speed- Native apps do not have complex code, so they perform with a greater speed. The app elements are easily preloaded in advance and displayed when the user wants to view them. 
  • Functional without the internet- One of the best features of native apps is that they can operate flawlessly without internet connectivity. That is why most of the time, apps that are critical for the user are designed this way. Google Maps is a native app. Even if the user is on a flight, they should be able to check the directions to their hotel. 
  • Minimum Bugs- In native app development, developers only have to deal with a single codebase. All their attention is fixed on that codebase, making them more attentive, productive, and better at finding bugs. When developers have to deal with cross-platform development, they use two codebases. This makes your app more vulnerable to bugs. If you want to release your app within schedule, then a native app is best for your business. 
  • Peak Performance- Native apps are developed for a specific OS, resulting in high performance. These apps are highly responsive and efficient. 
  • Highly Secure- Most native app development relies on technologies like HTML5, CSS, and JavaScript, ensuring user data protection.  

Who is it suitable for?

If you are an entrepreneur and want to impress your first users with an intuitive, responsive, and fast app, then going with native app development is the best choice. Your business may specifically target one platform, so a native app is also the right choice. 

Businesses that plan to launch 3D games or games with impressive animations should choose to develop a native app. If your app relies on the device a lot to function, then it is best to choose native app development.

Cons of Choosing Native App

  • Extensive Resources Required- If you were to develop a separate native app for iOS and Android, it would require a lot of resources like workforce, money, and time. The code used to develop a native app cannot be reused to develop a native app for another OS. If you wish to launch your app on more than one OS, then cross-platform app development is better for you.
  • Expensive Maintenance- The maintenance costs for native mobile apps exceed development costs. As a business owner, you must decide what is the most important for you. Providing the best experience or saving money where you can.  

Cross-Platform Mobile App

Cross-Platform Frameworks build codes that developers can later reuse for a different operating system. Your developers can write code once and reuse it on multiple platforms. If saving costs and time is your priority, then Cross-Platform app development is the best option for your business. 

Cross-Platform app development leads to easy implementation and affordable production. There are a limited number of obstacles for you before the launch of your app when you work with a cross-platform framework. A few examples of cross-platform frameworks are Ionic, React Native, Flutter, Xamarin, and NativeScript. 

Pros of Choosing Cross-Platform App  

  • Speedy Development- Since your entire team of developers just has to work on a reusable source code, the app’s development will be quick. Your business can launch the app and gain user insights about how to improve it in the future. 
  • Easy Product Maintenance- Since there is only one codebase, it is easy to test for bugs and then fix the recognized issue. 
  • Cost Efficient- Cross-platform development helps you reach a larger market at a reduced cost. You can reach customers who use different devices; all you have to do is work on a single codebase. When your app works great in one market, you can then work on it to launch it on different systems. This helps you save money while creating multiple income streams for your business. 

Who is it suitable for?

If your business has to launch your app as soon as possible and you have a limited budget. A small developer team can also benefit by using this framework, as they only have to develop the codebase once instead of working on more than one codebase for each different OS. 

Targeting both Android and iOS together is beneficial for your business, as it helps you gain a large customer base at once. If you plan to launch your app on both these phone OS, you will benefit more from cross-platform development. This is the most suitable development mode if your app is not that complicated and does not require functionalities that differ between different platforms. 

Cons of choosing a cross-platform app

  • It is complicated to develop- Whenever you are about to add functionality to the app, you must consider the minor differences in the hardware and OS. While you have to do all the hard work once, it is rather complicated to develop a cross-platform app. When you are coding a native app, you just have to think about one OS. However, while coding a cross-platform app, you must think about different OS and develop accordingly. Your team of developers need to have a keen set of eyes to look for any errors before they happen. 
  • Can fall short on performance- If you have developed a cross-platform app, you cannot expect it to perform as efficiently as a native app. 
  • Unnecessary Complications- Developers struggle to integrate cross-platform apps into local settings, and the source code of HTML5 apps is complex because of callback-style programming. 


Both Native and Cross-platforms apps have pros and cons of their own. However, one development model can be perfect for your business, and another can be unsuitable. To decide which framework suits your business, you must analyze your needs and then study the comparison. Once you have a good understanding of your business needs, you will be able to make a choice. IT business owners need to understand what they are trying to achieve from this app. When they know that, then everything will become more clear. You will have a clear picture of what your app should be like, and then you will know which development model is best suited for you. Think about the bigger picture before making a decision. Just because cross-platform app development is easy on the pocket does not mean it is right for your business. Think about the future of your app, your business, and where it will be in the next five years. After clearly listing all these factors, most business owners can decide which mode of app development they want to choose. 

Decoro Software Solutions Pvt. Ltd is one of the leading outsourcing partners specializing in software development services and offerings on application development. Visit us at https://decorosoft. Com/ to get details about our software services.


The success of any online business depends on whether you have truly reached your target audience or not. In today’s competitive business environment, online businesses that are successful are those who take the time to correctly identify their target audience and know what motivates them.

Whether your business provides services or sells products, it is a must to know who your target audience is. You may spend thousands of dollars on marketing campaigns, to attract customers, but you may be reaching out to the wrong group of people. This is where you need to know the target marketing strategies. 

What is the target audience?

Target market or target audience or target customers, all are the same and are defined as those interested in buying your product or service. It actually refers to a group of people, distinguishable by certain characteristics, that any business needs in their marketing efforts.

It may be based on demographic criteria (such as age, and gender) or it could be based on specific behavior or psychographic segmentation such as occasion, or lifestyle). No business would need an extra budget to identify the target, rather, this is a part of the marketing strategy for any business.  It is wise to rather spend the marketing budget to attract customers where they unite in a big number and try to convert them into buyers.

What does the target audience indicate? Well, before you launch your online business, it is important to find the target audience. In fact, this should be the first step in the development of your business.  Finding out the target audience will ensure that the products or services that your business offers, reach the right people who actually need them. But the concern is how can you possibly find your target market?

Conduct a survey

One of the common ways to find the target audience is to conduct a survey. To begin the process, you will need to prepare your questionnaire that comprises questions geared toward finding not only your target audience but also their preferences or characteristics. Further, distribute this to the selected sample and get the results.

Before you can create a product or write content material for advertising, you should understand what your target audience is looking for. Ask them questions based on your selected niche. It includes what they would and would now not look for and information on how much they’re willing to pay for selected services or products.

Use directories

This directory or online business listing service gives the marketers a list of sources that comprises solo commercials or offer marketers ads in their publication, e-mail, or different publication. They provide vital statistics like the contact source, conversion fee, and cost per subscriber, to help businesses understand the concept well,

Therefore, it’s fine to take some time and study around to discover the top listing sites that offer quality exchange because there are many scammers accessible who will certainly take your cash and the e-mail list will either be of dead email addresses or the audience can be unrelated to you.

By writing compelling content

Provide quality content about your brand, products, or services, you will be able to generate more traffic to your website or blog. The more traffic your website will have, the greater your potential will be to generate more leads.

Moreover, if you want your audience to generate your product or business, good-quality content guides you through what to offer and brings you closer to your target audience.

Also, it is important to add a Call to Action in your ad. When you run different kinds of advert campaigns to generate leads, you’ll need to utilize the research that you gathered about your audience in an effort to create calls to action so that the reader can directly click on it. Keep in mind that a call to action is typically a statement or query that generates some sort of movement on the part of the reader. For instance, for anyone interested to learn more about our products, click here to discover now!

Social media

Social media is a top-notch avenue to discover while coming across your audience. It gives perception on what content your users reply to as well as revealing their age, gender, geographical area, ethnicity, and their active utilization instances. It also gives your customers an outlet to share their critiques and stories, providing you with insight into their hobbies. Connecting on social media will certainly construct belief and self-belief to your target audience by making you extra relatable, growing purchaser loyalty, and heightening your credibility.

Analyze your existing customers

One of the techniques is to understand the existing customer base. Assuming that your business tracks all of the sales and transactions and statistics approximately for every consumer, it becomes smooth to find out people

who make the most purchases. All you need to do is to extract the demographics or different characteristics of your clients.

If you are not accumulating and recording statistics about your clients, it is time to begin doing this. In case you do not know how to recognize who is buying your products or services, you can’t prepare advertising and marketing plans, or work strategically to find your target people.

Below are some possible traits that your business should consider recording.

  • Age
  • Gender
  • profits degree/earnings
  • geographical vicinity
  • contact details (telephone, email, address)
  • Educational background
  • Nationality and race
  • ethnic and religious backgrounds
  • first time/repeat purchaser

Make the best use of the Internet resources

Do not miss to search your target market on the Internet. Every day, millions of people from all over the world use the Internet. Those with a well-designed website can use the statistics of the traffic to get an idea of where the target market comes from. The most common tool Google Analytics will inform you about how users are able to reach your website, as well as the pages that they have visited. Also, determine the keywords the audience uses to find your website or specific products or services. Doing this will give you a clear idea of the information your target audience has been looking for.

Prefer Outdoor Advertising

Set up posters, flyers, fence wraps, brochures, and billboards to attract your audience. Through this traditional form of advertising, you can discuss your company’s products and services. Further, provide contact details so that the impressed audience can reach you directly to place an order or avail of your service.

What does your target audience need?

This can be simply answered once you discover who your audience is. Different people have different requirements, so determining what’s most important to your target audience will help you know which offers to promote and what path to take.

For example, the target audience between the ages group 18-30, may show more interest in watching a video than taking the time to read a few paragraphs describing the same thing.  And, if your target audience has senior people, you can spend less on the marketing efforts

Irrespective of age, gender, or income, customers are interested in knowing how a specific product or service will benefit them.  They will be interested to know what your brand offers and how your products are different from others.

In Conclusion

Finding your target market is one of the essential parts of the marketing campaign that can bring greater results for your business. So, make the best use of demographics, psychographics, images, and ads to instantly capture the attention of your audience.

To learn more about how you can find your target audience, connect with Decoro Software Solutions Pvt. Ltd, a leading company that can help take your business to greater heights.


Combining many advertising strategies with other sorts of media advertisements and techniques, Digital Marketing is one of the most effective ways of branding, lead generation, and procuring a bigger customer base.

However, the digital marketing trend changes often, to fetch better and more appropriate results. Online marketers use different ways to bring their businesses in search engine results, both ethical and unethical.

Gone is the time to focus only on the Meta tags, keywords, and optimized images defined by responsive web designing. Strategic content together with keywords, hashtags, and links were the parts of search engine optimization (SEO) or social media advertising and marketing (SMM) techniques. But now, in 2022, Google is changing its search algorithm, and incorporating strategies on feeds to fetch what’s a greater benefit to the user.

Digital marketing is leading the advertising and marketing sector. This kind of marketing has become an indispensable tool that lets marketers promote the brand’s objectives and lend it visibility. As we’re constantly witnessing advancements within the realms of social media, mobile advertising and consumer experience, the scope of digital advertising and marketing is reaching sky-rocketing heights.

In order to help businesses gain the most out of such opportunities, we have enlisted the top trends in digital marketing that are expected to prevail in 2022:

High-time for user-friendly, ethical ways

Companies using unethical ways to get more likes for their promotional posts may lose their followers. In 2022, you will be in a safer zone if you use ethical ways to promote content that brings a better experience for the user.

Live video streaming

Live video streaming gained a lot of momentum in the last few years and continues to experience rapid growth in 2022 too. It is indeed a great tool for a marketer to effectively engage and interact with the users. This trend with video streaming apps like Facebook live enables users to streamline real-time videos and push out messages across social media.

In fact, it is much easier to bring your target customers closer to you through video streaming. Because videos are an instant eye-catcher and streamed marketing videos can be added to attract potential customers immediately. Moreover, it is a cost-effective digital marketing trend. For instance, YouTube is one such popular platform that can be easily accessed by trendy and tech-savvy customers to gain the benefits of digital marketing.

The dominance of smart devices over desktops

The last years turned to the technology of desktops used for manipulating any computing or networks. In 2022, you’ll find the complete dominance of smartphones with net facility over the desktops used for producing online traffic and attracting more and more potential customers.

In fact, shoppers prefer spending the most time on their favorite stores online from their smartphones. This is because the seamless laptop or desktop is just too far out of arm’s reach. This is the reason for over a million mobile applications exist for both iOS and Android platforms.

Augmented Reality is the big approach!

The interactive experience of a real-world environment is of immense popularity that helps marketers go a long run in the completion. Today’s consumers are curious to experience augmented reality concepts which ensure plenty of potential wins here for the marketers. Be prepared to witness more AR-related experiments in the coming time.

Social influencers as crucial assets for your business

Social influencers play a crucial role in building a loyal following and gaining awareness for your brand. With new social media platforms and influencers being introduced every now and then, it is an easy process to target the right audience. However, influencers enjoy dedicated followership that can help capture a wide audience and engage them with their content.

Businesses may find it a bit hard to choose the right people to promote their brands, however, once they find the right people, it will become easy for them to reach the target audience. As a result, it will drive their business towards success.


In 2022, chatbots are going to be among the top digital marketing trends. Essentially, this is a technology that is powered via artificial intelligence. This allows customers to speak with the bot to get answers to a few common questions they might have in their minds.

As a business owner, you could use this option to engage together with your customers and clients. Using this technology will allow you to catch up with your website visitors. The best part is that you can chat with many visitors at the same time. Without costing any amount, chatbots work 24/7 that offer convenience and complete support.

Voice search optimization

Around one-third of the mobile users, these days use voice search on a daily basis. This may come up with a pretty good concept of the popularity of voice search in the future.

Google claims that its systems have completed as much as 90% accuracy when it comes to voice search. What is expected in the coming time is that half of all online shopping will go beyond voice search by 2022. This will bring many lucrative opportunities for entrepreneurs. Consequently, it’s essential that you optimize your website or app for easy voice search.

Ways to optimize your website for voice search

  • Creating FAQ Pages

Get an FAQ page for your website if you do not already have one set up. This would make you answer any question to the user, regarding your business, products, or services offered.  Make sure to complete them in a proper format that contains long-tail keywords.

  • Fast loading

The slow loading site may make you lose customers. Because users do not have enough time at their disposal to wait for a website that takes much time to download. No matter the information or creativity you add to your website, online users hardly care for websites that take much time to load. It is better to make videos and images smaller so they load faster.

  • Local SEO optimization

Another area that needs to be optimized when it comes to voice search, is local. The audience usually makes searches with the terms “near me” and “close to me”, and also if your business is not on the map, you may miss your consumers as well. This is why it is important to ensure that you use various terms and mention areas like city names and zip codes.

Get your business message across

While promoting your products or services, a certain amount of planning and forethought can enhance the user experience. Whether it’s a local business or an established business, taking into consideration a very few factors can make it easier for you to get your message across.

The initial and the most important step is tailoring your communication appropriately, to make it a successful and effective interaction. Tailor your business language, timing, and if it’s a business setting, visual aids, and hand-outs to make it relevant.  For a more positive user experience, there is a huge difference between feeling talked to or being shared and communicated with.

In the coming time, more focus will be given to the pitch of your voice, its tone, and the smart use of pauses. Without giving sufficient time to your audience for understanding the message, they may lose interest and may turn off.  A change in tone or volume will prove effective in making the audience put effort to listen or alert them about an important message.


Influencer marketing over digital ads

The idea of influencer advertising is more about positively impacting sales and not simply just enhancing brand awareness. Consequently, the selection of an influencer is brand campaign sensitive. 

It is highly expected in 2022 due to the fact that current clients do not reply properly to billboards, newsletters, virtual adverts, classified ads, and different conventional advertising schemes. Rather they prefer independent brand research. As an end result, using influencers in advertising and marketing is turning into one of the most successful methods to pull customers and clients for businesses inclusive of social commercial enterprises, social organizations, social benefit agencies, non-profits, and others.

Unlike conventional digital ads, influencer marketing involves more sharing information with a motive to create a positive network of influence or to encourage participation. There is no direct selling involved. Whereas, digital ads do not provide in-depth information as they comprise banners and poster-type ads which do not include any opinion-oriented objective.

Content marketing

Content marketing will never go out of style and is eventually making its approaches turning into a necessary part of effective digital marketing. Creative and brilliant content creates greater traffic and generates better leads as it chooses clients’ pursuits. Brilliant content material can encourage more capable clients to patronize your enterprise amongst other advertising techniques. Content that shares knowledge with your clients about the advantages of your service or product offers them the feel of significance and security.

  • User-generated content

According to the latest updates, 75% of users prefer reading user-generated content instead of going through a generic piece of information. The need of the hour in 2022 will be highly informative user-generated content that covers authentic reviews, blog posts, recommendations, and comments. 

The process involves requesting customers to share their experience post the indulgence with the brand’s offerings. Further, the readers or potential customers trust the comments or reviews that are posted by real people who have experienced the product or service.

  • Going interactive in communication

There is no other better approach than storytelling to have an effective interaction together with your prospects. Interactive communication is what builds a significant and realistic relationship with the business. Furthermore, storytelling creates an emotional and social effect in the minds of customers. The core factors of any interactive exchange comprise emotion building, powerful message, and morale.

  • Tapping influencers

Content advertising that’s aptly supplemented through influencer advertising will prove to be a great hit in 2022. According to a recent study performed by a leading business consulting company that highlights the power of the brand, ambassadors witnessed an excessive retention rate. 

Capitalizing on social media, engaging in live activities, and the use of weblog are some of the tools to promote your brand influencers. Brands can appeal to the attention of the target audience through influencers. Therefore, the content material advertising strategy needs to be evolved consequently.

  • Mobile content

Mobile content advertising would be the preferred phenomenon amongst marketers. Given the truth that a major proportion of the content material is viewed and shared through smartphones, new-age marketers should now not underestimate the ability of mobile content. advertising.

Is your business digital ready?

With digital trends becoming more sophisticated with time, the extent to which businesses can interact with their potential consumers is seemingly limitless. No matter your business size and type, a digital marketing agency can help clients get the desired visibility and hold among their clientele.

Due to the ongoing competition in the online business world, it’s vital that you consider the top digital marketing trends that will help you compete with the other players in the industry.

The need to hire the right professionals

For any kind of business, a strong digital marketing strategy is not a choice but has become a necessity for every business. Whilst implementing the trends strategically can deliver great outcomes in the context of traffic, ROI, and online visibility. However, getting the desired results is not so clean. To get the most out of your digital marketing efforts, the need is to work with digital marketing experts who can transform your business strategically.

Remember, a successful marketing campaign includes professional strategies, systems, and top-notch technology, alongside understanding and professional experience. Only professionals in the online advertising and marketing industry make use of cutting-edge advertising techniques to drive the bottom-line development of your business.

Decoro Software Solutions Pvt. Ltd is a leading company offering web designing, SEO, and digital marketing for long-term benefits. Visit us today at and let our experts help you with highly efficient and effective digital marketing strategies for your product and service.

We can help you take your business to new heights by providing innovative and strategic digital marketing services.

Reach out to us today at (+91) 7018814876 to know more!

In today’s web-oriented business world, every business owner relies on a professionally designed website. From making a business presence online to promoting your products and services, an effective website plays a significant role.

However, in the competitive business environment, you need to engage a professional web design agency in order to reap benefits. Combining uniqueness and innovation in design, web designing companies can design websites that are user-friendly, attractive, and full of essential keywords.

A professionally designed website will leave an excellent impression on both the existing and new customers, which would result in the success of the business as increasingly more clients will buy the goods from the website.

Understanding the website design process

The web designing process is not just restricted to coding and designing new layouts for websites. Instead, there involves a lot of planning throughout the process to build a successful and useful website.

The initial step within the process is to determine what you need to attain with the web page, like directly promoting products and creating a brand name or providing an online application. Once you decide on the primary purpose to have a website designed, you will have to persist with it for the duration of the manner given that it’ll be modified for other identified purposes later.

While working with a professional website designing company, make sure to include necessary details of your marketing plan such as to target the right audience. Also, the website layout should present your methods and must be user-friendly for the target audience. It is better to have a site map so as to make it convenient for the users to navigate specifically when the website has multiple navigable pages. Furthermore, it should be optimized for search engines which is the source to create free traffic by the website’s rankings in user searches.

The Importance of a Good Website Design

A business website is just like a company’s online business card. Not only does a website need to be attractive but also should present its message effectively and professionally. The unprofessional design will make it difficult for the users to navigate through and may make visitors simply back out of your website and move on to another website.

  There are many benefits of getting professional web design services. At first, having a well-designed website will have a positive impact on your online business. This is because a perfectly designed website allows you to be creative while describing your business products or services to your customers.

Open-up opportunities

Having a good-designed website will enhance your reach to deal with your potential clients. Not only businesses will be able to deal with local clients but also can interact with customers from all over the world. This will lead to the success and growth of your online business.

Distinction from competitors

No matter the size of your business, a professionally designed website can compete with larger companies as well. In fact, it will make it easy to manage the stiff competition that is usually experienced among online businesses. Because a website acts as a means of providing potential customers with the information that they need.

Room for development

Quality web designs create a solid foundation for the improvements that you will need to make for the functionality. Whether you need to add new products or services, the website ensures a strong enough aesthetic that you will no way need to go back.

Consistent brand recognition

Professional web design covers the bigger picture. Incorporating a visual language for the brand that is consistent across different contexts. Here, the website, logo, business cards, and other social media profiles need to form a coherent whole. The selection of fonts, spacing of text, and contrast are details that make a distinction within the quality of the website. Such aspects might not seem that vital, but they affect how readable and useful the website is. Brands that have a constant visual language make a greater memorable impression than others.

If you would like to learn more about the importance of web design or to avail quality services, connect with Decoro Software Solutions Pvt. Ltd . It 

is one of the leading outsourcing partners specializing in Web design services by incorporating different technologies and creativity. Visit us today at to learn more about our services.

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