The Internet offers an incredibly new market for businesses. It holds immense potential for business growth, especially for new ventures and smaller enterprises. It is the sole platform that transcends borders and connects you with billions of others from all around the world. According to a report from Internet Live Stats, there are an astonishing 4.2 billion internet users worldwide. There are also around 1.95 billion websites on the internet, including informational databases, blogs, and e-commerce business websites among others.
North America records a significant portion of internet users, registering over 8% of global internet usage. A significant portion of these internet users also chooses to shop online. According to Statista, on a global scale, the number of online shoppers is expected to cross the 2 billion mark by the end of 2020. This is set to boost the global online retail industry sales to around US$ 4.13 trillion by 2020. Industry experts are not surprised to see the spike in internet business, especially since the lock-down regulations were put in effect after the coronavirus pandemic was detected at the beginning of this year.
These statistics just go to show the immense potential that the online e-commerce industry has for small and large businesses alike. Despite the deep and intense penetration of the internet, only 6 out of 10 small businesses provided online services a couple of years ago.
For the still-skeptic out there, we have listed the benefits and advantages of hiring a web designing and development company to establish a strong and fruitful base for your business to boom.
Why is web design and development important for online businesses?
E-commerce has drastically changed the entire business industry. It has not just attracted billions of shoppers to its allure but has also changed the way business was done conventionally. When your business has a website, you are visible to billions of potential customers on the internet. A good web design and development company can provide you with a better quality website and management of the online business.
Here are the top important aspects that expert web design and development companies focus on to improve the performance of your business website:
1. Make it easier to navigate your website
Ease of use is one of the most important factors to keep visitors engaged and turn them into consumers. With an easy-to-navigate design, your website will allow users to access the maximum amount of relevant information in the most efficient manner. An important way to integrate ease of navigation to your website is to boost the loading speed of your web pages.
Apart from making the layout clutter-free, your website can also become more efficient by integrating additional navigation aids, such as a search box. Making navigating a website is one of the best ways to generate larger organic traffic.
2. Improve the SEO strategies for more organic traffic
Search Engine Optimization (SEO) is an extremely basic factor that helps to improve online business performance greatly. Experienced web design and development companies have the skills to ensure the technical aspects of your website adhere to the latest search engine algorithm update. This includes taking care of the keywords, linking, image optimization, title tags, etc.
These are highly technical aspects but with a sufficiently-experienced and skilled SEO master, you can swiftly boost your business website’s ranking on the search engine result page (SERP).
3. Add more visual content to increase consumer retention
When there are hundreds of other businesses offering the same or similar product and service as you, the limit of competition is anybody’s guess. Expert salespersons know how important it is to create a balance between information and benefits when making their sales pitch.
On the business website, the images, texts, videos, etc combine to form information and promotional content for visitors. Thus, there needs to be a perfect balance between the different modes of content that will attract a potential consumer. The visitor is likely to get a clear idea of the use and benefits of your product with well-balanced content. Text, images, and videos are used in combination to create the best quality content today.
How do small businesses benefit from hiring a web design and development company?
Here is a closer look at the numerous benefits that a small or large business can get when they hire an expert web development company to manage their e-commerce website:
1. Integrate Cost-Efficiency
Entrepreneurs and start-up owners, as well as many small to medium businesses, struggle with capital in the initial stages. Despite substantial investment, enterprise owners need to keep a tight leash on their expenses. However, thanks to the advances in website technology, web design, and development services have become extremely affordable now.
Small and new businesses can hire these companies within their budget and improve their business website through careful content management and generating organic traffic. This is a great way to avoid the huge cost of hiring and maintaining an in-house team of web designers and developers. In addition, online business is the optimal way to reach out to unprecedented numbers of potential customers. This drastically cuts the cost of business operations for many entrepreneurs.
2. Generate Advertising Revenue
Online advertisement is an extremely efficient and result-oriented technique to promote your products and services on the internet. Online advertising agencies are always searching for apt advertising space, i.e. a website with a large number of relevant traffic. Small businesses can tap this profitable opportunity by hiring the best web development services to sell advertisement space on their business website.
3. Attract New Customers
You can attract thousands of new customers every day to your website through various online promotions, advertisement and networking techniques. Your website is an incredibly efficient way for customers to find out more about your services and products so that they are inclined to make a purchase. This way, the website helps to boost sales and improve customer retention too.
4. Improve Operational Productivity
With a business website, you do not have to hire salespersons to explain the details and benefits of your product or services. This leaves you to focus more on the core operations and improve productivity. This is also an excellent way to provide your services to customers round-the-clock.
Now that you know the importance and benefits of hiring an expert web design and development company make sure you choose the best from the rest.